Business English- Comparing Marketing Methods- Discussion and Collocations
A LESSON PLAN FOR ENGLISH LANGUAGE TEACHERS
Discussing the best ways to use marketing methods, then trying to remember words that go together like marketing compound nouns
Lesson Plan Content:
Comparing sales and marketing methods
with sales and marketing collocations
Choose one of the lines below and say in which situations one of the things is better than the other, e.g. “A is better than B if… (but B is better when…)” Your partner will listen, maybe ask for reasons, then give their ideas on comparisons between those two things.
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Useful phrases for comparing marketing methods |
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If…, When…, For my company, In my sector, In my industry, In the… sector, In the… industry, For…, In…, |
.... is better … is more suitable … is more effective … is more cost effective … is …er … is more… |
but while whilst However, On the other hand, In contrast, In complete contrast, |
… |
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Useful phrases for responding |
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What makes you say that? So, do you think that…? How about if/ when/ for…? I (totally/ mostly/ more or less) agree (but if/ when…) You may be right, but I would say that… |
Sales and marketing methods to compare
- product endorsement – product placement
- a (thick) catalogue – a (thin) pamphlet, leaflet or flier
- a comparison between your product and a competitor product – a list of your product’s USPs
- a big public product launch – a soft product launch
- a new niche market product – a new mass market product
- internet ads – mobile ads
- many radio commercials – a few TV commercials
- sports sponsorship (of a sporting event or a sports team) – arts sponsorship
- using well known music in your radio commercial – using an original radio jingle in your radio commercial
- full-page ads in a newspaper – sponsored content in a newspaper
- paying an expert for SEO (search engine optimization) – paying for sponsored search results
- banner ads – pop up ads
- advertising on social media – trying to get more social media followers
- press advertising (in newspapers, magazines, etc) – advertising on newspapers’ websites
- upgrading an existing product – launching a new product
- rebranding an existing product – launching a new product
- spending more on marketing to increase your market share – accepting that your product is just a niche product
- redesigning your present logo – a totally new logo
- discount coupons – free samples
- increasing the number of points of sale – only selling in a few exclusive points of sale
- specifically trying to design viral marketing – designing your marketing for traditional media and just hoping it will go viral
- a long advertising campaign – a short but intense advertising campaign
- increasing the size of your marketing department – more use of an outside advertising agency
- primetime TV commercials – TV commercials at cheaper times such as midmorning
- huge discounts during the summer sales – no summer sales
- advertising on the sides of buses – advertising on billboards
- direct mail to your existing customers – direct mail to all people in a city
- limited time special offers – discounts for all point card holders
- setting a high sales target that you will probably miss – setting a low sales target that your sales team will easily go past
- trying to get people to share on your content on social media – relying on people sharing their own opinions by word of mouth
- higher salaries for sales reps – higher commissions for sales reps
Ask about anything above which you don’t understand or couldn’t compare, working together to make suitable comparisons each time.
Sales and marketing collocations
Match the words in each section below to make expressions connected to sales and marketing:
advertising ad
advertising agency
arts/ sports board
banner campaign
bill- coupon
direct mail
discount page ad
free sample
full- sponsorship
go ad
market advertising
marketing department
mass market (product)
mobile product
niche sale
points of share
pop up ad
press viral
prime- branding
product commercial
product endorsement
(soft) product engine optimization
radio jingle
radio launch
re- placement
(high/ low) sales target
search time
sales reps
social commercial
(limited time) special content/ search results
sponsored grading
summer marketing
TV media (followers)
unique mouth
up- offer
viral sales
word of selling points
Check with the first worksheet. Other matches may be possible, so please check if you wrote something different.
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