Generic Brands- Vocabulary and Speaking
A LESSON PLAN FOR ENGLISH LANGUAGE TEACHERS
Brands which have become English words review, starting with four fun speaking activities, then with a vocabulary presentation.
Lesson Plan Content:
Generic brands vocabulary and speaking
Choose brands from the list below and do the activity or activities from that your teacher tells you to:
- Take turns choosing brands from below and roleplaying making a complaint about it to the company hotline, the shop where you bought it, etc
- Design an advertising campaign
- Write at least one USP (= unique selling point), using your imagination if you like
- Describe the brand, its market share, its image, how it is marketed, etc, and see if your partner can guess what is true and what is just your imagination
List of generic brands/ brands which have become words
Airfix plastic models Astroturf artificial grass
Band Aid sticky plasters Chapstick lip balm
Cuisinart food processors Dormobile camper vans
Dumpster skips Durex condoms
Elastoplast sticky plasters Filofax personal organisers
Glad wrap clingfilm Hoover vacuum cleaners
JCB excavators Jeep four-wheel-drive cars
Jell-O jelly Jiffy Bag padded envelopes
Kleenex tissues La-Z-Boy reclining chairs
Learjet private planes Photoshop photo editing software
Play-Doh modelling clay Popsicle ice lollies
Post-It sticky notes Pot Noodle instant noodles
Pritt Stick glue sticks Q-Tip cotton buds
Rizla cigarette rolling papers Saran Wrap clingfilm
Scalextric slot cars Sellotape/ Scotch Tape
Sharpie/ Magic Marker permanent markers
Skidoo snowmobiles Speedo swimming trunks
Stetson cowboy hats Stanley Knife utility knives
Taser stun guns Thermos vacuum flasks
Tippex/ Wite Out/ Liquid Paper correction fluid
Tupperware plastic boxes Vaseline petroleum jelly
Velcro hook fasteners Windbreaker cagoules
Winnebago motorhomes Xerox photocopiers
Zamboni ice resurfacers Ziploc freezer bags
Ask about any brands which you haven’t heard of, brands which you don’t know how to pronounce, product descriptions which you don’t understand, etc. Then copy your teacher’s pronunciation of the brand names and comment when they are different to what you expected with phrases like “I always thought it was pronounced…”, “I’ve also heard it pronounced…”, “I (always/ usually) pronounce it as…”, “In the original country/ language, it’s…” and “In my country, people (always/ usually/ sometimes) say…”.
Without looking above, join words (or sometimes parts of words) to others in the same section to make descriptions of the branded products, then check with the first page.
Airfix plastic B excavators
Astroturf artificial balm
Band Aid/ Elastoplast sticky cleaners
Chapstick lip film
Cuisinart food grass
Dormobile camper models
Filofax personal organisers
Glad wrap/ Saran Wrap cling plasters
Hoover vacuum processors
JC- vans
Jeep four- chairs
Jiffy Bag padded clay
La-Z-Boy reclining editing software
Learjet private envelopes
Photoshop photo lollies
Play-Doh modelling noodles
Popsicle ice notes
Post-It sticky planes
Pot Noodle instant sticks
Pritt Stick glue wheel-drive cars
Q-Tip cotton buds
Rizla cigarette rolling cars
Scalextric slot guns
Sello-/ Scotch hats
Sharpie/ Magic Marker permanent markers
Skidoo snow -mobiles
Speedo swimming papers
Stetson cowboy tape
Taser stun trunks
Thermos vacuum bags
Tippex/ Wite Out/ Liquid Paper correction boxes
Tupperware plastic -breaker cagoules
Vaseline petroleum copiers
Velcro hook fasteners
Wind flasks
Winnebago motor fluid
Xerox photo homes
Zamboni ice jelly
Ziploc freezer resurfacers
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