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Generic Brands- Vocabulary and Speaking

A LESSON PLAN FOR ENGLISH LANGUAGE TEACHERS

Brands which have become English words review, starting with four fun speaking activities, then with a vocabulary presentation.

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Lesson Plan Content:


Generic brands vocabulary and speaking

Choose brands from the list below and do the activity or activities from that your teacher tells you to:

  • Take turns choosing brands from below and roleplaying making a complaint about it to the company hotline, the shop where you bought it, etc
  • Design an advertising campaign
  • Write at least one USP (= unique selling point), using your imagination if you like
  • Describe the brand, its market share, its image, how it is marketed, etc, and see if your partner can guess what is true and what is just your imagination

List of generic brands/ brands which have become words

Airfix plastic models                                                 Astroturf artificial grass

Band Aid sticky plasters                                          Chapstick lip balm

Cuisinart food processors                                       Dormobile camper vans

Dumpster skips                                          Durex condoms

Elastoplast sticky plasters                                      Filofax personal organisers

Glad wrap clingfilm                                                  Hoover vacuum cleaners

JCB excavators                                          Jeep four-wheel-drive cars

Jell-O jelly                                                                 Jiffy Bag padded envelopes

Kleenex tissues                                          La-Z-Boy reclining chairs

Learjet private planes                                Photoshop photo editing software

Play-Doh modelling clay                                         Popsicle ice lollies

Post-It sticky notes                                                   Pot Noodle instant noodles

Pritt Stick glue sticks                                 Q-Tip cotton buds

Rizla cigarette rolling papers                    Saran Wrap clingfilm

Scalextric slot cars                                                   Sellotape/ Scotch Tape

Sharpie/ Magic Marker permanent markers

Skidoo snowmobiles                                 Speedo swimming trunks

Stetson cowboy hats                                 Stanley Knife utility knives

Taser stun guns                                                        Thermos vacuum flasks

Tippex/ Wite Out/ Liquid Paper correction fluid

Tupperware plastic boxes                                       Vaseline petroleum jelly

Velcro hook fasteners                                Windbreaker cagoules

Winnebago motorhomes                                         Xerox photocopiers

Zamboni ice resurfacers                                          Ziploc freezer bags

Ask about any brands which you haven’t heard of, brands which you don’t know how to pronounce, product descriptions which you don’t understand, etc. Then copy your teacher’s pronunciation of the brand names and comment when they are different to what you expected with phrases like “I always thought it was pronounced…”, “I’ve also heard it pronounced…”, “I (always/ usually) pronounce it as…”, “In the original country/ language, it’s…” and “In my country, people (always/ usually/ sometimes) say…”.

Without looking above, join words (or sometimes parts of words) to others in the same section to make descriptions of the branded products, then check with the first page.

Airfix plastic                                                                            B excavators   

Astroturf artificial                                                                   balm                            

Band Aid/ Elastoplast sticky                                   cleaners                                       

Chapstick lip                                                            film

Cuisinart food                                                          grass                              

Dormobile camper                                                                 models                         

Filofax personal                                                                     organisers

Glad wrap/ Saran Wrap cling                                plasters

Hoover vacuum                                                                     processors

JC-                                                                                            vans

 

Jeep four-                                                                                chairs               

Jiffy Bag padded                                                                   clay                   

La-Z-Boy reclining                                                                 editing software             

Learjet private                                                          envelopes                      

Photoshop photo                                                                   lollies

Play-Doh modelling                                                 noodles

Popsicle ice                                                                            notes

Post-It sticky                                                            planes

Pot Noodle instant                                                                sticks

Pritt Stick glue                                                          wheel-drive cars

 

Q-Tip cotton                                                             buds

Rizla cigarette rolling                                              cars                                 

Scalextric slot                                                          guns

Sello-/ Scotch                                                          hats                   

Sharpie/ Magic Marker permanent                       markers                          

Skidoo snow                                                                           -mobiles

Speedo swimming                                                                 papers                       

Stetson cowboy                                                                     tape

Taser stun                                                                               trunks

 

Thermos vacuum                                                                  bags                  

Tippex/ Wite Out/ Liquid Paper correction          boxes

Tupperware plastic                                                  -breaker cagoules

Vaseline petroleum                                                 copiers             

Velcro hook                                                                             fasteners

Wind                                                                                         flasks

Winnebago motor                                                                   fluid

Xerox photo                                                                             homes

Zamboni ice                                                             jelly

Ziploc freezer                                                           resurfacers

 

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