Consumer behaviour and insurance discussion
A LESSON PLAN FOR ENGLISH LANGUAGE TEACHERS
Different kinds of customer and kinds of insurance speaking
Lesson Plan Content:
Consumer behaviour and insurance discussion
Describe typical and other consumer behaviours related to a topic below, see if your partner agrees, then together decide how companies should react. You can talk about just a topic, just a group of people, or a combination. If you just choose a group of people, you don’t have to (only) talk about insurance.
groups of people |
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baby boomers brokers/ traders business owners/ entrepreneurs car owners carers casual workers drivers executives/ directors females freelance workers generation X generation Y generation Z homeowners importers/ trading companies logistics companies/ delivery companies long-term customers males millennials new recruits part-time workers poor people retired people SMEs the middle class the rich the self employed the working class the working poor university students |
accident insurance auto insurance bicycle insurance casualty insurance D&O insurance disability insurance (private) health insurance household insurance life insurance marine insurance mortgage insurance pensions property insurance travel insurance |
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